Wyoming, South Dakota launch joint tourism campaign

South Dakota - Devil's Tower

As Americans begin to travel again and road trips to the great outdoors emerge as the preferred way to vacation, South Dakota and Wyoming have joined forces to promote travel to their states with the Black to Yellow tourism campaign.

Running through September 2020, the campaign seeks to entice travelers to hit the road, traversing the scenic routes that wind from South Dakota’s majestic Badlands National Park to Wyoming’s iconic Yellowstone National Park.

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