Wyndham CFO Pursues Pricing Advantage in Big Data

An executive involved with both Wyndham’s timeshare exchange business and its vacation rentals business first suggested that the company experiment with applying its data analytics to pricing the rentals, Mr. Conforti said. And so they began in the U.K., and "the payoff exceeded what we expected."

James Willhite

Full Story: http://blogs.wsj.com/cfo/2013/08/23/wyndham-cfo-pursues-pricing-advantage-in-big-data/?mod=WSJ_hpp_sections_cfo

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