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Winter Tourism Campaign Brings Montana Moments to New Audience
As the weather shifts to cooler temperatures, the Department of Commerce is shifting its tourism marketing campaign to attract a different kind of visitor to Montana this winter.
Commerce’s data-driven marketing delivers the right message to the right person at the right time. This summer’s campaign targeted affluent families and educated travelers. Now winter activity enthusiasts — an audience of up to 11 million potential visitors — will see ads highlighting Montana’s expansive ski terrain and short lift lines.
"Montana is a world-class destination year-round, and each season offers its own unique experience," said Commerce Director Pam Haxby-Cote. "Thanks to our integrated approach to marketing, we can effectively match potential visitors with the type of experience they’re looking for to maximize our return on investment."
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