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Who Is Shaping the Future of Autos – Tech Firms or Automakers?

Chinese electric car

Technology firms are the drivers of disruption across industries, but things will play out differently for automobiles, according to John Paul MacDuffie, Wharton management professor and director of the School’s Program on Vehicle and Mobility Innovation. Tomorrow’s vehicles will be built with electric, autonomous and mobility/connected features, and one would expect tech companies to dominate the automotive industry of the future, he noted. However, technology companies are not equipped to dislodge traditional automakers from the driver’s seat and have to learn to share the controls, he added.

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