Whitefish, Montana Based Neuro-ID  (Behavioral Analytics for Online Businesses) Raises $35 M Series B with Canapi Ventures leading the latest round, and was joined by existing investors Fin VC and TTV Capital, which both led the Series A.

Neuro-ID, an analytics platform capturing real-time customer behavior at scale for digital organizations so that they can see and understand the intent of their digital customer and identify the root cause of customer friction, secured $35 million in Series B funding.

The new capital follows $7 million Series A funding raised in December 2020, bringing the company’s total funding to $49.5 million since being founded in 2014.