What’s a ” A PowerUp”? Young Americans Returning to Rural for More than Just Holiday Dinners

Despite old narratives about small towns being places to escape, grassroots leaders and policymakers in rural communities nationwide are exploring ways to attract young people to these places and make them feel at home there.

In rural Kansas, if you’re between the ages of 21 and 39ish, you might be considered a PowerUp —  but not just because of your age or location. A PowerUp is someone who is rural by choice.

“The name was created to illustrate the goal of empowering and moving younger people in rural communities into positions of leadership and influence,” Simone Elder said.

She is the PowerUp & Engagement Manager for the Kansas Sampler Foundation (KSF), which focuses on preserving and sustaining rural culture. “For years, returning to rural has gotten a bad rap — the perception that it’s less than or someone failed at their bigger endeavors elsewhere,” Elder said. But KSF has been working to shift that mindset.