One of the greatest challenges you as a business owner may face at the end of your career is coming face to face with the real value of your business. After years of dedication, taking risk, endless hours and soul-testing work, many business owners feel they should be rewarded for their sacrifice. To you, your business is incredibly valuable. It represents your life’s work and the culmination of your sacrifice.

The challenge is, a business is only worth what a buyer is willing to pay, and a buyer doesn’t care about your years of sacrifice. What they care about is whether your business will provide an attractive return on the capital they will deploy to buy it.

By: Jeff Sayer