Want Your Business To Combat Coronavirus? 3 Best Practices For Partnering With Nonprofits

In the past several years, it has become apparent that businesses cannot (and should not) focus only on their profits — and must consider the social impact of their decisions, too. The advent of the coronavirus pandemic has accelerated this shift, with businesses across the world finding ways to help: Research from Candid estimates that corporations have accounted for nearly all (81%) of the grant money that has been pledged to the cause thus far.

This is the way it should be. As management professor Aline Gatignon explained in an article on Knowledge@Wharton, companies should not be “waiting out the coronavirus pandemic until they can go back to business as usual” but should rather “be part of the solution, now.”

Jason Wingard