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Voices of Montana stresses importance of tourism – a $2.45 billion annual industry supporting 34,000 local jobs in Montana

In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero.

Colorado’s domestic market share plunged 30 percent within two years, representing a loss of more than $1.4 billion in tourism revenue annually, according to a case study by Longwoods International. Over time, the revenue loss increased to more than $2 billion annually.

Montana’s lodging and tourism stakeholders are taking a proactive approach to preventing the same thing from happening in their state, Mary Paoli of Voices of Montana Tourism http://www.voicesoftourism.com/ told members of the Great Falls Lodging and Hospitality Association on Tuesday afternoon.

Tourism is a $2.45 billion annual industry in Montana.

Written by
JO DEE BLACK

Full Story: http://www.greatfallstribune.com/article/20120314/BUSINESS/203140320/1046/SPECIALSECTION05

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