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Updating a Classic: Writing a Great Business Plan

October 6, 2008 /

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Harvard Business School professor William A. Sahlman’s article on how to write a great business plan is a Harvard Business Review classic, and has just been reissued in book form. Now a decade old, we asked Sahlman what he would change if he wrote the article today.

Sean Silverthorne: "How to Write a Great Business Plan" has been one of the most downloaded articles on Harvard Business Publishing since you wrote it in 1997. Why do you think you hit a nerve?

Q&A with: William A. Sahlman

Author: Sean Silverthorne

Full Story: http://hbswk.hbs.edu/item/5993.html

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