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University of Montana Travel Institute: 2020 Tests Montana Tourism

Montana

In 2019, nonresident travelers spent $3.77 billion throughout Montana, a 5.4% increase from the previous year. Over 12.6 million nonresidents visited in 2019.

Research by the University of Montana’s Institute for Tourism and Recreation Research reveals a different story in 2020. Nearly all of the second quarter was shut down to travelers this year due to the pandemic, creating a jolt to that yearly injection of money and visitors into Montana’s economy. The second quarter generally accounts for a bit more than 20% of annual traveler spending in the state.

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