UM Launches New Major in Entertainment, Events and Sports Management

Last month, the Montana Board of Regents approved expanding the program from a certificate to a major. Starting this fall, students can enroll in the four-year program within the College of Business called Entertainment, Events and Sports Management (EESM). Both academic faculty members and industry professionals will teach courses within the major.

“For 24 years UM’s College of Business has delivered the Entertainment Management certificate,” said Suzanne Tilleman, Sprunk and Burnham Endowed Dean of the College of Business. “Many of our graduates are working in music, film and sports businesses. By expanding it to a major, we further prepare our graduates for the financial, marketing, risk management and analytical skills our employers value.”

Expanding the program addresses the growing interest from existing and potential students as well as a growing job market across Montana. While the UMEM certificate will still be available, the new EESM major will offer a wider range of topics such as talent management, event planning and execution, athletic administration, sponsorship and revenue development, and venue and facility operations. It also will train students interested in the fast-growing film and television production industry in Montana.

By Kyle Spurr, UM News Service