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UM Business Class Pairs Data Analytics With Beer
In an effort to make data analytics less dry, a University of Montana business course introduced beer. Beer sales data, that is.
Dr. John Chandler, a clinical professor of marketing in the College of Business, wanted to give students in his Telling Stories with Big Data class a real-life data set to analyze.
So seven years ago Chandler partnered with the Dram Shop, a taproom and growler fill station in Missoula with 40 taps of draught beer, wine, cider and soda. The local business is owned by UM alumni Zachary and Sarah Millar, who gave Chandler full access to hundreds of megabytes of data in their point of sales system. The raw data includes sales by day, hour and type of beverages sold.
By Kyle Spurr, UM News Service
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