Triangle universities boosting entrepreneurism

To Paul Mugge, the answer to the business survivability debate is simple: Innovate or die.

That might explain what Mugge, a former IBM executive who spearheaded product innovation and was part of the team that came up with the ThinkPad, describes as a frenzy surrounding the concepts of innovation and entrepreneurship.

"You’re seeing the ‘I’ word everywhere," says Mugge, who in September began as director of the national Center for Innovation Management Studies housed at North Carolina State University’s College of Management.

"The issue is growth. And not just any kind of growth, but profitable growth," he says. "There’s also been this overwhelming preoccupation with cost cutting, the bottom line. Well, that’s about played itself out. These companies are immensely rich, yet their stock is not going up."

Michael Wagner

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