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The New York Times – Mask Mandate? In a Montana Town, It ‘Puts Us at Odds With Customers’

Hamilton, Montana

Recently, an elderly woman came in and lashed out when she was told that the store required masks. Instead of kicking out her longtime customer or using harsh words, Ms. Luther asked if the woman was OK. The two chatted, and Ms. Luther learned that the woman, unable to see facial expressions, was genuinely frightened to see people in masks. Now when the woman comes in, Ms. Luther said, she masks without complaint.

“Do we always share the same views and values as our whole community? No,” Ms. Luther said. “But for years we’ve just kept these lines of communication open and really made an effort to never make someone feel like we shut the door on them.”

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