The Benefits of Using Your Own Bootstraps

Would-be entrepreneurs often think starting a successful business requires a large cash infusion to pay for an office, employees and professional marketing to make a cannonball splash in the market. But many are discovering the advantages of "bootstrapping" — or using little or no external capital and conserving as much cash as possible to grow the business. It’s about finding effective ways to build a business yourself without running thin on cash.

By KELLY K. SPORS
Staff Reporter of The Wall Street Journal.

Full Story: http://www.startupjournal.com/financing/credit/20070612-spors.html?sjcontent=mail