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The Art of ‘Ware, a Reinterpretation of The Art of War

May 30, 2007/

In the early 1990s, Bruce Webster wrote and published The Art of ‘Ware (M&T Books, 1995), a reinterpretation of Sun Tzu’s The Art of War. Basically, Webster applied Sun Tzu’s work to creating and marketing IT products. Webster recently updated his original version. If you’re a Sun Tzu fan, you’ll enjoy what Webster has done.

Full Story: http://blog.guykawasaki.com/2007/05/the_art_of_ware.html

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