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The Art of the Executive Summary

March 10, 2019/

Guy Kawasaki

Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell (and get a meeting), not to describe.

Several people have asked me for a blog entry about executive summaries. My colleague at Garage, Bill Reichert, wrote this explanation, and it’s as good as it gets.

Full Discussion: https://guykawasaki.com/the_art_of_the_-3/

(Reposted on MATR by special request.   What would help you with your startup?    [email protected])


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