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TEDx Video: Simon Sinek: How great leaders inspire action

April 4, 2012/

imon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers …

In 2009, Simon Sinek released the book "Start With Why" — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.

Video: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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