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Service Helps Start-Ups See Where They Stand
August 10, 2012 /
Max Marmer is trying to increase the survival rate of young companies. His weapon: a database of metrics on tech start-ups world-wide.
The 21-year-old Stanford dropout is the founder of his own start-up, an online benchmarking service called Startup Compass, based in Palo Alto. The data enables start-up founders to figure out how their nascent firms compare with others in areas such as customer acquisition, Mr. Marmer says, and to diagnose whether their companies are at risk of pitfalls that can doom them to failure.
By EMILY MALTBY
Full Story: http://online.wsj.com/article/SB10000872396390443659204577573702133901064.html?mod=dist_smartbrief
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