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Ring Kills Flock Safety Deal After Super Bowl Ad (Find Your Lost Dog) Uproar
Following mounting pressure and a questionable Super Bowl ad, the Amazon-owned company walked back its plan to integrate with the controversial law-enforcement technology company.
Ring is once again backtracking over the public’s distaste for mass surveillance. In an announcement first reported by The Verge, Ring explained that after a “comprehensive review,” it determined that its plan to integrate its sprawling network of privately owned surveillance cameras with Flock Safety, a company that sells license plate reader technology to police departments across the US, “would require significantly more time and resources than anticipated.”
“The integration never launched, so no Ring customer videos were ever sent to Flock Safety,” Ring said.
Ring Cameras can now help you find your lost dog even if you don’t have Ring
Ring has announced that it is expanding its Search Party feature to help find lost dogs. Originally launched for Ring owners in the US, the service can now be used by anyone, even people who do not own a Ring camera. You will, however, still need to download the Ring app to file a report.
