Revolutionising roads with upcycled plastic waste. A novel bitumen replacement is made from plastic waste otherwise destined for landfills

The company’s product, NEWBitumen, is a replacement for bitumen, the liquid binder used to hold asphalt together. Where traditional bitumen is produced using crude oil, NEWBitumen is made from plastic waste that would have otherwise been considered non-recyclable and destined for the landfill.

By: Lisa Magloff