Qwest Web site reaches out to Spanish speakers

Qwest this month launched a new stand-alone Web site in Spanish with special offers tailored to the 5 million Hispanic consumers living in its 14-state territory.

It’s the latest in a long list of strategic moves that Qwest and other phone providers across the nation are making to cater to Hispanics, the largest and fastest-growing minority in the U.S.

Qwest offers a 10-cent-a-minute calling plan to Mexico, gives about $3 million a year to Hispanic-related charities nationwide and operates "El Centro," a call center staffed with 300 Spanish-speaking sales reps.

"Phone providers are making a push to differentiate their marketing to Hispanics and other ethnic segments," said In-Stat analyst Amy Cravens, author of a recent report on trends in ethnic marketing. "But when it comes to Hispanics, Qwest has done the most."

By Ross Wehner
The Denver Post

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