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‘Puts Montana on the map’: University of Montana to offer new entertainment management major
The fireworks display at the end of the Zootown Festival in Missoula Saturday night was especially impactful for University of Montana student Marley Miller.
“It was kind of the pinnacle of everything that I’ve been working for for the past six, seven months,” Miller said.
As staffing director for the festival, Miller hired 90 people and managed about 40 to 50 on site during the two-day event, including about 20 UM students and recent graduates.
Miller said he used what he learned through his courses in UM’s entertainment management certificate program, including logistics planning, to get through the weekend.
Montana’s Board of Regents, a body which oversees higher education within the Montana University System, approved the expansion of the program into a new major — “Entertainment, Events and Sports Management” within UM’s College of Business — during its May meeting.
