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Powerhouse Digital Advertising Company LumenAd Assists with UM Business Course

LumenAd

Ryan Hansen, a University of Montana College of Business alumnus, founded advertising management company LumenAd in his Missoula basement in 2014. It wasn’t long before LumenAd was recognized as one of the fastest-growing companies in the country.

Now after many discussions and planning the curriculum, LumenAd has helped the UM business college design and launch a digital media planning and reporting course to mimic the structure, individual performance and professionalism demanded by a creative agency.

The course provides students with a solid understanding of the digital marketing landscape and can help them differentiate themselves as digital marketers.

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