Portland, Oregon Based R2C Group Has Launched a Marketing Accelerator for Female-Founded Startups – SheScales
Long a leadership staple in Portland, agency R2C Group’s CEO, Michelle Cardinal, was a popular resource during a women’s leadership trip that included 20 of the most successful female leaders in the city. With a successful history in elevating direct-to-consumer (DTC) brands through the agency, she was peppered with questions about navigating the space.
After coming back from the retreat, Cardinal talked to Jane Crisan, R2C Group’s president and CCO and Bianca Reed, the agency’s senior director of client development, about what they could do to elevate more female-founded businesses, especially in the burgeoning DTC world.
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