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Planes, Trains and Automobiles, on location in Montana!

Ford

It’s not just the skiers who rejoice when snow starts to fall across Montana’s mountains, film crews are gearing up for winter car commercials that air during the holidays.

You’ve seen them: Impossibly clean cars swooshing along deserted mountain roads, gleaming chrome in the sharp sunlight, tire treads gripping the snow in slow motion. The trees are perfectly blanketed in snow, the towns are immaculate, and the cars sweep through the snow with ease.

Ford, Toyota, Kia, Jaguar, Hyundai, GM, BMW, Audi and Subaru are just a few of the cars and trucks you’ve seen pulling trailers, pushing snowplows and breaking trail in fresh snow over the years. The commercials shown over “Year End Events” or “Holiday Sales” are called running footage, a specialty sub-set of car commercials. Other commercials focus on special features that perform in extreme temperatures, from tires to transmissions. This fall, you probably noticed pre-snow old-west Montana scenes featured in Kia spots.

 

Column by Allison Whitmer, Montana Film Commissioner

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