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Perplexed consumers dial up tech ‘geeks’

"Help! Send a geek!"

That’s the growing cry of technology shoppers across the USA as they grapple with increasingly complex computers and other consumer electronics.

Best Buy last week said it hired 1,500 more employees for its "Geek Squad," a team of for-hire tech-support staffers. The retail giant now has about 8,000 staffers taking phone calls, fixing electronics brought to stores, and traveling to homes and offices to solve problems. Best Buy hopes to have 12,000 next year.

Rivals are growing, too:

By Michelle Kessler, USA TODAY

Full Story: http://www.usatoday.com/tech/news/2005-06-19-geek-usat_x.htm

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