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Patagonia, Ben & Jerry’s, and 30 other companies tell the Business Roundtable CEOs to put up or shut up

B corp

A week ago the Business Roundtable, a lobbying group composed of the nation’s leading CEOs, including Apple’s Tim Cook and Amazon’s Jeff Bezos, announced a decision to change the definition of the “purpose of a corporation” from solely making money for its shareholders to having a commitment that its actions benefit all stakeholders, including its shareholders, of course, but also including its employees, communities, and the environment.

are businesses that meet the highest standards of social and environmental performance. @BizRoundtable, we’d like to help you get there, too, to meet your newly announced stakeholder values. Let’s get to work—together.

 

By Michael Grothaus

 

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