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NBC to guarantee ads reach targeted audiences

April 15, 2016/

For decades, TV networks sold commercials based on broad viewing demographics, like how many 18-to-49-year-old women watched "Law and Order." Now they’re starting to make specific promises.

Starting this "upfront" season, NBCUniversal will guarantee that ads are seen by more targeted audiences, according to a statement Thursday.

By GERRY SMITH Bloomberg News

Full Story: http://www.sltrib.com/home/3779504-155/nbc-to-guarantee-ads-reach-targeted

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