Montana tourism campaign wins over Chicago columnist – Visit Montana – "Step Out of Bounds"

It took three years and a million-dollar ad campaign, but we won.

Barbara Brotman has conceded.

Brotman, a Chicago Tribune outdoors columnist, in 2010 took playful umbrage at a Montana Office of Tourism ad campaign in her city that had plastered some of the public transportation she takes with grand images of Big Sky Country.

It wasn’t fair, she wrote, to torment Chicago flat-landers with such scenic splendor while they were trapped riding the Red Line.

Even worse, she said, Montana had co-opted Chicago’s most famous street’s nickname for its ad campaign.

Actually, she said we stole "the Magnificent Mile." There it was, she reported, on one of the images on the elevated train she took to and from work, under a photograph of a red rock bluff:

By Vince Devlin

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Visit Montana – Step Out of Bounds

Find inspiration from travelers who found their personal corner of Montana–from Yellowstone National Park’s hot springs to the sweeping vistas of the High Plains to Glacier National Park’s towering crags.


Montana tourism takes over an L station in Chicago

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