News

Montana State University business professor, Huai-Tzu Cheng, publishes research on social media and customer service agents

January 12, 2026/

msu

These findings will be most useful to businesspeople managing customer service operations on social media or digital platforms, and also to e-service platforms such as X that can gain value by strengthening their features for agent personalization, Cheng said.

 

Isabel Hicks, MSU News Service

 

 


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