Montana Office of Tourism Launches "Get Lost" Campaign and Companion Website: Initiative Designed to Spur In-State Travel Through Storytelling

Whether you were born and raised in Montana or moved here just last month, surely you have a tale or two about "Getting Lost" in what is now your home state. This realization sparked the inspiration for the Office of Tourism’s latest campaign,, intended to encourage locals to more thoroughly explore their own Big Sky backyard.

"Getting Lost" – interpreted either literally or figuratively – speaks to a state of mind where we lose ourselves in the vast backroad beauty of Montana. Want to get a taste of others’ wild tales, touching moments or misadventures? Check out the site and be sure to add your own story:

More details on the campaign.

View all three Get Lost TV commercials.

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