Montana finds riches in ‘geotourism’ niches

"Geotravelers have multifaceted interests and will take in numerous attractions, as long as they are authentic to the culture they are visiting," said Jeri Duran, head of the Montana Office of Tourism.

Yellowstone and Grand Teton national parks have long been pitched to tourists as great family vacation destinations. But with fewer families packing up the station wagon for two-week summer trips each year, regional tourism officials are changing their marketing strategies to focus on another kind of visitor: the geotraveler.

An estimated 55 million Americans can be described as geotravelers–people who focus on the cultural, social and educational aspects of travel, placing a premium on authentic experiences in unique places.

By Ruffin Prevost

Full Story: http://www.yellowstonegate.com/2013/06/montana-tourism-finds-riches-geotourism-niches/