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Montana adventure travel business banking on 2021 resurgence in tourism

horse packing

The unpredictability of weather, wars and catastrophic events have always required adventure travel businesses to be prepared for the unexpected.

Then came 2020 and the COVID-19 pandemic. Suddenly, on a worldwide scale, nothing was certain.

“It’s been ugly,” said Allan Wright, founder of Zephyr Adventures, based in Red Lodge. “We did a lot of stuff internationally, and everything got canceled.”

 

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