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Montana adventure travel business banking on 2021 resurgence in tourism
January 7, 2021 /
The unpredictability of weather, wars and catastrophic events have always required adventure travel businesses to be prepared for the unexpected.
Then came 2020 and the COVID-19 pandemic. Suddenly, on a worldwide scale, nothing was certain.
“It’s been ugly,” said Allan Wright, founder of Zephyr Adventures, based in Red Lodge. “We did a lot of stuff internationally, and everything got canceled.”
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