Standing in a suit before an audience in Missoula last week, University of Montana President Seth Bodnar quoted a number of achieved artists and businesses leaders, though it was Keith Richards of the Rolling Stones who best made his point.

“Everyone talks about rock these days, but the problem is, they forget to talk about the roll,” Bodnar said. “That’s a great concept for us when we think about innovation. We love to tell the story of innovation at a high level. But it manifests in the distinct, concrete, kind of messy details of the things we’re actually doing.”

By Martin Kidston