MiQ to acquire Missoula, Montana’s Pathlabs, expanding programmatic excellence to independent agencies

Headquartered in Missoula, Montana, Pathlabs was founded in 2021. Through its innovative Media Execution Partner (MEP) model and supported by a 100-person team, Pathlabs serves as an agency extension, managing everything from planning to reporting of performance-based, paid advertising campaigns. MiQ’s acquisition of its business will unlock impactful opportunities for midsize independent agencies by blending MiQ’s cutting-edge technology and agnostic partnerships with Pathlabs’ deep understanding of this market. Adding to MiQ’s extensive foothold with key holding companies, the introduction of Pathlabs now provides the opportunity to deliver unmatched programmatic capabilities to clients of all sizes across the U.S.