Melinda French Gates: What nonprofits (and for-profits) can learn from Coca-Cola

At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?

Full Video: http://www.ted.com/talks/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola.html