News

Marketplace Dignity: The Hidden Driver of Customer Engagement

June 18, 2024/

An excerpt from a new book co-authored by Wharton’s Cait Lamberton reveals the three levers that marketers can use to keep customers engaged, loyal, and satisfied.

 

Written By

Cait Lamberton, Neela Saldanha, Tom Wein

 


Click here to read the story.

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