Between 42,000 crash deaths a year and rising tailpipe emissions that are swiftly killing the planet, America’s long love affair with the privately owned car has been a toxic relationship. Now, one micromobility company is sending a message to riders that it’s time to break up — even if their cities aren’t perfectly ridable yet. And its CEO says that bold stance is a big part of why it recently became the first shared bike and scooter operator to post a fully profitable year.

We sat down with Lime’s Wayne Ting to talk about their bold and controversial new messaging, why shared mobility, specifically, is critical to remaking America’s transportation future, and more.