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In Case of Emergency: What Not to Do

August 22, 2010/

WHOEVER suggested that all publicity is good publicity clearly never envisioned the wave of catastrophe engulfing high-profile corporations over the last year, laying waste to some of the most meticulously tailored reputations on earth.

By PETER S. GOODMAN

Full Story: http://www.nytimes.com/2010/08/22/business/22crisis.html?_r=1&hp

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