How to make a website: a tactical guide for marketers

This isn’t about the strategy of how to design a website that works–this is my take on how marketers can work with their teams, their bosses and their developers to get the site they want built with less time and less hassle. (PS all of this works for apps, too). Most people who are responsible for websites are amateurs. This is my best take on how the goal-oriented non-professional can do a good job.

Seth Godin

Full Story: http://sethgodin.typepad.com/seths_blog/2012/12/how-to-make-a-website-a-tactical-guide-for-marketers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29