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HOW TO: Make a Successful Marketing Video for the Web
December 14, 2010 /
In today’s YouTube (YouTube) crazed society, video is more accessible and easier to create than ever. One 30-second video has the potential to create a customer for life, or — conversely — a hater that will plague you with negative comments and bad word-of-mouth.
This is why small businesses must learn to properly utilize videos to market their services on the web. These same videos can also be used in offline and online branding, sales, marketing and PR strategies. A great video will pay off ten-fold.
Scott Gerber
Full Story: http://mashable.com/2010/12/12/marketing-web-video/
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