How to Build a $5 Billion Business Around a Single Pain Point

In 2012, George Fraser teamed up with his lifelong friend, Taylor Brown, to build Fivetran, which is today a fully managed automated data integration provider, valued at over $5 billion. But it didn’t start out that way. Listening to early customer conversations helped the co-foudners crystallize what was once a much larger vision, whereas Fivetran is built around a single pain point.

By Alexa von Tobel