News

How AI Agents Are Transforming Marketing Strategy – The Wharton Blueprint for AI Agent Adoption.

May 14, 2026/

AI Artificial

Stefano Puntoni, Wharton marketing professor and co-director of Wharton Human-AI Research, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Puntoni recently co-authored The Wharton Blueprint for AI Agent Adoption.

 


Click here to read the story.

Related Stories

  1. How Ford, Farnsworth and Berners-Lee Help Make Us All More Anti-Social. We’re Even Building for Loneliness With AI.
  2. GFDA Top Ten for 2-22-26
  3. Missoula, Montana’s Rattlesnake Cable Company Featured at the 2026 Google Business Summit in Washington, D.C.
  4. Sabi Unveils Non-Invasive Brain-Computer Interface Beanie That Could Make Keyboards Obsolete

Leave a Comment

You must be logged in to post a comment.

MATR Sponsor (view all)


The Missoula Chamber of Commerce advances the quality of life in Missoula by advocating for a healthy, responsible & diverse business environment & by providing resources that help businesses succeed. Contact Sharon Morren, Director of Membership, [email protected] to join.

MATR Supporters (view all)


Working closely with GFDA’s economic development team, HPF helps Montana businesses access the capital they need to expand, modernize, and strengthen local communities.

The Great Falls Development Alliance delivers aggressive, award-winning economic development support for business attraction, expansion, and retention.

Prospera's mission is to advance and inspire diverse economies and communities in southwest Montana.