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How AI Agents Are Transforming Marketing Strategy – The Wharton Blueprint for AI Agent Adoption.

May 14, 2026/

AI Artificial

Stefano Puntoni, Wharton marketing professor and co-director of Wharton Human-AI Research, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Puntoni recently co-authored The Wharton Blueprint for AI Agent Adoption.

 


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