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Google Aims to Own Online Ad Attribution, Native Ad Serving

June 17, 2015 /

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"We want to be able to understand consumer behavior across screens and devices and stitch together a consumer journey."

Google has spent the last several years helping marketers figure out how different digital ads influence consumers who visit various Google properties. The company now says it can offer the same sort of insight-known in the ad industry as "attribution"-for all digital ad campaigns, whether they run on Google sites or not.

By Mike Shields

Full Story: http://blogs.wsj.com/cmo/2015/06/17/google-aims-to-own-online-ad-attribution-native-ad-serving/

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