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Generation Beta Is Here–and They Could Transform the Workplace

According to one new survey, the youngest generation will drive a truncated workweek, heightened flexibility, and more when they enter the workforce.

Generation Beta includes those born at the beginning of 2025 to those born at the end of 2039. When they enter the workforce in the 2040s, experts and survey respondents predict that most will forgo conventional career paths.
An overwhelming majority of respondents — 86 percent — think Generation Beta will have job titles that don’t yet exist.

BY ANNABEL BURBA, EDITORIAL FELLOW

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