Fake Beef in Cattle Country – How Montana Sees the Fake Meet Trend

In Montana, Idaho and Wyoming—whose appellation is the “Cowboy State”—what are the upshots and downsides of communing with fake beef? Is it morally and ethically superior to consume plants that come directly out of the soil rather than pursuing nutrition, as our hunter and gatherer ancestors did, by eating other mammals that ate the plants first?

Could we all, collectively, if we dropped meat from our diets, really make a dent in the atmospheric challenge of climate change by switching en masse to edibles that masquerade as something they are not?

BY TODD WILKINSON