Facing Labor Shortages, Pella Reinvents the Company Town in Rural Iowa – What is Missing In Your Community to Attract Talent?


After rounds of interviews, problems kept surfacing. He couldn’t secure spots in local child-care centers, ending up on wait lists instead. Options for local housing were limited, he says, and the idea of at least a 45-minute commute to the office from Des Moines wasn’t appealing.

“If you’ve got a dual-career household, of your top 10 priorities, the first five are child care,” says Mr. Kreifels. “I vividly remember saying to my now-manager, ‘It’s just too much, I don’t think we can do it.’”

Pella had a plan. The company offered him corporate housing, a spacious colonial in the city, for a year. It also reserved two slots for the Kreifels’ children in a local daycare center that the shareholder family paid to renovate and expand.

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