News

Eye-Tracking Device Lets Billboards Know When You Look at Them

July 5, 2007/

Billboards that know when you’re looking at them will soon be a reality, if new eye-tracking gear from a Canadian startup makes good on its maker’s claims.

Dan Skeen

Full Story: http://www.wired.com/gadgets/miscellaneous/news/2007/06/eyetracking/

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